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Peer-to-Peer Marketing: The Fast and Easy Guide
Peer to peer marketing is a form of marketing where your customers promote your business for you by sharing and referring. Peer to peer marketing is a powerful tool that can give you incremental...
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The 6 Pros and Cons of Using NPS Surveys [According to Experts]
The Net Promoter Score (NPS) is a widely used customer research metric for understanding how satisfied your customers are. It involves sending a survey to your audience with one main question: “How...
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Why NPS Surveys Aren’t Enough to Gauge Customer Satisfaction [Expert Survey]
You’ve drafted your NPS questions, decided on which customers to ask, and set a date for sending the survey out. Great! Still, you might be wondering, “Is this enough?” While NPS surveys are...
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NPS Alternatives for Measuring Customer Satisfaction
The Net Promoter Score (NPS) has become a staple metric for gauging customer loyalty in many organizations. It’s an uncomplicated process where customers rate their likelihood of recommending your...
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Small Business Loyalty Programs: Are They Right for You? [+ Why Referrals Are...
In today’s competitive business landscape, cultivating customer loyalty can be the secret weapon of small businesses. A well-structured loyalty program stands as an invaluable marketing tactic,...
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B2B Loyalty Programs: Elevating Your Business Success [+ How to Go One Step...
In the highly competitive and ever-changing B2B markets, it’s essential to deliver outstanding services and quality products constantly. In turn, not only does this scenario attract new businesses,...
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Lifecycle Marketing: Your Comprehensive Guide to Customer Journey Optimization
In today’s ultra-competitive business landscape, understanding customer journeys and implementing effective marketing strategies are the keys to sustained success. Emerging from this need is a...
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Customer Loyalty Analytics: 8 Metrics to Track [Boost Retention and Referrals]
It certainly isn’t a stretch to call customer loyalty a defining precursor to long-term success. But how do you achieve this kind of unfailing loyalty among your customer base? Even more important,...
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A Deep Dive into Bank Loyalty Programs [+ Why Referral Programs Work Better]
The banking industry is getting more competitive with each passing day. Each American possesses an average of five bank accounts, often seeking better terms and deals. Amidst these scenarios, banks...
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Everything You Need to Know About Ecommerce Loyalty Programs. Period.
Humans are social creatures, and your average ecommerce customer isn’t any different. While they’re shopping for products, they’re also looking to build meaningful relationships with brands they can...
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